Luminous Aesthetics (sample)

The Bearlo Ten, sample results

Ten things that decide whether someone chooses you or the business next door. These verdicts belong to the sample business, not to yours.

1. 1

   You have a working, secure website

   The sample business has this one, nothing to buy here.

2. 2

   The #1 fix, free

   Booking or contact is one tap away

   About 20 minutes

   Most people visit your website from a phone, often standing somewhere, half-decided. If calling or booking takes hunting and scrolling, some of them close the tab. One obvious button fixes that. It's the shortest distance between "interested" and "in touch."

   What done looks like

   • The first screen of your site has one clear button: Book, Call, Order, or Get a Quote
   • On a phone, tapping your phone number starts a call (no copy-pasting)
   • The button goes exactly where it promises: a booking page, a form, or the dialer
   • There's only ONE main action, not five competing ones

   Steps

   1. 1

      Pick your one action

      What do you most want a new customer to do: call, book online, order, or request a quote? Pick one. Everything else is secondary.

   2. 2

      Put a button for it at the top of every page

      In your website builder, edit the header (the bar that stays at the top) and add a button with a short label: "Book now," "Call us," "Get a quote." Most builders have a button element you drag in; header settings usually live under "Header" or "Navigation."

   3. 3

      Make the phone number tappable

      In your builder, link the phone number text and choose "phone" as the link type (some builders want it typed as tel: followed by your number). When it's right, tapping it on a phone opens the dialer with your number filled in.

   4. 4

      Repeat the action at the bottom of the page

      People who read all the way down are your warmest visitors. Don't make them scroll back up.

   5. 5

      Test the whole path on your phone

      Tap the button. Does it go where it promised? Tap the number. Does the dialer open? If you use a booking tool, book a fake slot end-to-end, then cancel it. The button only counts if the path behind it works.

   6. 6

      Remove the clutter

      If your header currently offers six equal choices, demote the extras to the menu. One button should visibly be the button.

   If you get stuck

   You don't have online booking and don't want it

   Fine, "Call us" is a perfectly good primary action. Bearlo's job is the bare minimum, not selling you software.

   Your builder's header won't take a button

   Put it in the top of the page body instead, as high as it will go. Above the first photo, not below.

   The number rings a phone nobody answers

   Forward it to the phone someone actually carries. A great button to a dead line is worse than no button.

   Keep it that way

   Whenever you change your booking tool, phone number, or hours, tap your own button from your phone the same day. It takes ten seconds and catches the quiet breakages.

3. 3

   Your Google Business Profile is complete

   Needs workAbout 30 minutes

   In a real report, one $5 unlock opens every walkthrough, including this one.

   Run your free scan to unlock yours
4. 4

   Your hours are right, everywhere

   The sample business has this one, nothing to buy here.

5. 5

   Real photos of your business on Google

   Needs workAbout 25 minutes

   In a real report, one $5 unlock opens every walkthrough, including this one.

   Run your free scan to unlock yours
6. 6

   Fresh reviews, with replies

   Needs workAbout 20 minutes today, then a habit

   In a real report, one $5 unlock opens every walkthrough, including this one.

   Run your free scan to unlock yours
7. 7

   Your site says where you are and what you do

   Needs workAbout 30 minutes

   In a real report, one $5 unlock opens every walkthrough, including this one.

   Run your free scan to unlock yours
8. 8

   Proof customers can trust you

   Needs workAbout 25 minutes

   In a real report, one $5 unlock opens every walkthrough, including this one.

   Run your free scan to unlock yours
9. 9

   Your info matches everywhere

   The sample business has this one, nothing to buy here.

10. 10

    Social media: alive or honestly absent

    Needs workAbout 20 minutes

    In a real report, one $5 unlock opens every walkthrough, including this one.

    Run your free scan to unlock yours